What Should Your Marketing Funnel Look Like At The Top.

In A Marketing Funnel/Sales Funnel, there are different layers. Today I want to describe and teach what
the top of the funnel should look like.

The top of the funnel is very important because it is the very first thing that a prospect/lead sees when
they come in. We have to make sure that we choose an incredible program, pick a program that solves
a real problem in the marketplace. We should also choose an introductory program of no more than $40.

Our program should be a tangible product, I have found that they work a lot better than downloadables.
Our product should also be one that a prospect/lead can also participate in without having to pay
additional money for the affiliation.

The top of the funnel should also use the concept of forced continuity. Forced continuity is where
embeded within your introductory product, a prospect learns about the existence of other products that
can also be used to grow their business. A desire to purchase the additional products should also be
planted within the pages of the introductory product.

If your initial product is solid, and the information is valuable, your prospect/lead will want to continue
down the funnel for more value.

Remember, look for a system that will put all of this in motion on your behalf. Your system must allow
you to focus on the marketing and promotion of the funnel and not the creation of one. The more time you spend
marketing and promoting, the more money you are going to earn.

I hope this helps you to see clearly, what your funnel should look like at the top.

Until next time, God Bless.

The Perfect Funnel.

A funnel is a system that a prospect/lead is placed through. The funnel walks the lead through an educational process.
A funnel has different levels of commitment where the prospect/lead can decide to:

* Leave
* Camp Out
* Purchase and/or
* Keep moving down the funnel..

You as the owner of the funnel have an opportunity to earn income at every layer of the funnel.
Your funnel should consist of:

* A Low Cost Funded Proposal. This can be an informational, generic training program that your prospects can use

to grow any MLM /Network Marketing business that they desire.

* Tools And Training. This is the area of your funnel that should have tools and training that your prospects can use

to grow any business that they desire.

* A Top Tier Program. This is the cashflow generating machine that will solve one of the biggest problems in

our industry (the lack of cashflow). This layer of your funnel is where your prospects can purchase a program
for them to utilize to generate cash for whatever business they choose.

* A Solid MLM/Network Marketing Program. A program that has a consumable product, a program that has a strong

corporate leadership team, a strong field leadership and most importantly an international expansion plan. This will allow
your prospects/leads to create walk away/drink out of a coconut money, an income that is predictable and limitless.

This is the description of the perfect funnel.

One more tip on marketing funnels, your marketing system should create continuity within all the layers of your funnel,
your system should put it all together and the system itself should be an income generating tool that your prospects/leads
can use to build any business in our industry that they desire.

Until the next one, Take Care.